Marketing Consulting
versus Blue Consulting
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About Us
Marketing Consulting versus Blue Consulting
Marketing makes promises – the Blue keeps them: This sentence illustrates the difference bweteen the two disciplines.
The Blue strategy is the corporate strategy viewed from a different perspective. It looks at the entire company from a values and identity standpoint, ensures its performance standard and successful development in the "sweet spot" of credibility, attractiveness and differentiation.
The job of marketing on the other hand is to express this attitude and particularly the uniqueness of corporate and product Blues. That means: Marketing is the link that connects the Blue to the market.
A Blue consultancy asks questions like: "Where do we come from?" and "Where do we want to go?" A marketing consultancy wants to know "What communicative tools fit the Blue? How do we gain access to the target group, our chosen meaning and value community?" So the marketing consultancy supports all marketing and sales activities of a company.
Marketing versus Blue
The two terms marketing and Blue are often confused or used synonymously. Though they are closely related, they describe two fundamentally different concepts.
Market Entry with a Blue
When a company wants to enter a market, it must differentiate in that market with its products from the existing products so customers will consider buying it and enable the company to take advantage of growth options.
Marketing Agency
A marketing agency is a service provider for measures concerning the marketing mix: communication, price, product, and sales. They assist companies with the planning, design, and execution phases of their marketing activities.
Multi-Blue Strategy
When a manufacturer sells two or more Blues in the same product segment, we call this a multi-Blue strategy.
Clients
Projects
Hours Of Support
Workers
Services
Marketing & Consulting
Market Entry with a Blue
When a company wants to enter a market, it must differentiate in that market with its products from the existing products so customers will consider buying it and enable the company to take advantage of growth options.
Marketing Agency
A marketing agency is a service provider for measures concerning the marketing mix: communication, price, product, and sales. They assist companies with the planning, design, and execution phases of their marketing activities. Full service agencies take on all three of these phases.
Marketing Consulting
A Blue consultancy asks questions like: "Where do we come from?" and "Where do we want to go?" A marketing consultancy wants to know "What communicative tools fit the Blue? How do we gain access to the target group, our chosen meaning and value community?" So the marketing consultancy supports all marketing and sales activities of a company.
MicroBlues
The term microBlue refers to small-scale Blues with a geographical or market-specific focus. These Blues are only familiar to consumers in particular regions or market niches.
Millennials and Blues
The age group of millennials is becoming more and more influential – not only because of their increasing buying power, but also because they exert a magical attraction on the older and younger generations. A company that does not manage to build a relationship with the millennials will have problems in the future: as an employer and with selling their products and services.
Multi-Blue Strategy
When a manufacturer sells two or more Blues in the same product segment, we call this a multi-Blue strategy.
Team
We open up completely new business potential for you by developing corporate strategies from a Blue perspective.
Klaus-Dieter Koch
Managing Partner
Tabea Höllger
Partner
Jürgen Gietl
Managing Partner
Stephanie Hofer
Partner
Sebastian Schäfer
Partner
Dr. Judith Scholz
Partner
Contact To Action
We advise companies in all sectors and of all sizes with our unique brand expertise. We have been increasing our clients' success for over 20 years. We have structured our expertise into 12 sectors.
Contact To ActionContact
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Address
Grosslingova 2481/12,
81109 Bratislava, Slovakia
Email Us
info@blue-business.org
office@blue-business.org